Things Not To Buy, 2017 Holiday Edition #3) The Hidrate Spark 2.0

We may, to quote Ariel, have “gadgets and gizmos aplenty,” so now marketers are trying to sell us whozits and whatzits galore. (for that ear worm – you’re welcome).

Looking for a great last minute gift for the health conscious people in your life? Well keep looking! Move on. Nothing to see here.

The Hidrate Spark 2.0 is apparently a smart water bottle that can do a whole bunch of “useful” things – like sync to your activity tracker, monitor water intake, and be managed by something the creators are calling a hydration app.

Hydration app?

Anyway – my absolute favorite marketing line of all time might be this one from their website. Mind you, they’re leading with this benefit of this “smart” device:


GLOWS
The only bottle with lights that flash to remind you to drink more water and to celebrate when you’ve met your daily goal.


Yep.

Serious security note: I really hope that their developers actually thought about security as they put out their hydration app. If their app is syncing with Fitbit, Apple, Nokia, Google, etc, and they don’t have security built in, this smart water bottle could be the means of leaking a whole bunch of very personal information to hackers.

Stay safe out there this holiday season – and that especially applies to IoT purchases.

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